Hey friends!
Well, after some years of developing, testing, designing packaging and designing a web site (all of which will continue to be polished)... we are ready for the PRE-Launch event of our product...TOE TOASTERS!...
We’re reaching out to family and friends with this pre-sale event, in hopes:
- You’ll find our product something you and/or your kids will love using before going skiing, snowboarding, playing hockey, figure skating, sledding, having a snow-ball fight, or anything where you’d like to start off with warm toes…
- And you’ll love the idea so much you’ll buy a few pairs of Toe Toasters during our pre-Launch event with our 40% off Promo Code (LAUNCH40).
What are Toe Toasters?
They are microwavable, re-usable, seed filled socks (like therapy socks) specifically designed to be put into your footwear before heading out on your next outdoor adventure. Just heat them in a microwave for 2 minutes on HIGH (heating times may vary), then push them to the front of your boots, shoes or skates (into the toe-box). They’ll heat your footwear for 30 - 40 minutes while you're on your way to the mountain, the rink, or the sledding hill. And when you put your feet in, your boots/shoes are WARM… and your toes will be TOASTY. And that’s a nice start to any day.
Where are they made?
Our Toe Toasters are 100% Made in the U.S.A. The fabrics are all US made, and our fill material is sourced just a few miles from our manufacturer in Alamo, TN. Less shipping of our materials means a smaller carbon footprint. It also keeps our dollars here in the USA. We could probably have these made overseas for a less, but we prefer to be Made in the USA! We hope you do too.
Recent History
We completed our first manufacturing run of 500 pairs of Toe Toasters in late 2021. Pushing for a “launch” during the ski season, the box production, web site development and the other aspects of the launch just took more time than we had hoped… I guess we were just too optimistic – but here we are. This is our “side-hustle”. One we are eager to grow into a brand that’s recognized around the country. Well… at least in the colder parts of the country. Ha!
Web Site
To learn more about our Product, Our Story, and our Give Back program, please visit our website, www.toetoasters.com . This site is currently the “information” web-site. The Buy Now button will link you to our Shopify site for the sales and shipping. If you live in the RFV, please select local delivery – we will personally deliver your package to you, and say Thank you!
PRE-LAUNCH
For THIS event, we’re offering our Toe Toasters at 40% off the retail price of $40/pair. With the Discount Code LAUNCH40, that’s $24/pair. We’re selling 400+ pairs in this first offering. Gen 2 of Toe Toasters will be the same great product, with some updated graphics that relate to the “logo” on our web site. Otherwise, same great product, same great performance. Our next production run should be ready for shipping in the Fall. ** And - all orders during our pre-launch will get 25% off next orders to share with YOUR friends and family.
We’re also excited to announce that we expect to be on the shelves of local ski and snowboard shops in the 2022/23 ski season! Our first couple of calls on local ski/snowboard shops went great, and we have commitments from BOTH shops to put our products on their shelves next season!! SUPER EXCITING! So be on the lookout for Toe Toasters in Aspen next year! We’re looking to also be in Basalt, Snowmass, Vail, and even Park City, UT next season! Stay tuned!
Giving Back
1% for the Planet: We will complete our membership with 1% for the Planet this week, donating 1% of our gross sales to 1% for the Planet, to help support a healthier planet. Without a healthy planet, we won't have much snow, or freezing temperatures, or a need for ToeToasters.. and what fun would that be?
2% for the Kids: We will also be donating 2% of our sales to support local kids' ski & snowboard clubs, where Toe Toasters are sold. As we (hopefully) branch out to other markets, we hope to also support local hockey and skating clubs too – because Toe Toasters aren’t just for skiers and boarders.
Closing comments…
THANK YOU for reading this introduction to our launch.
We’d love to hear from you with feedback on our product, our web site, our packaging, or just to say hi.. We may not be (well, let’s face it, we’re not) the next Dollar Shave Club launch, or as “polished” as some other launches on some platforms. We’re a true local, grass-roots start-up, and we hope we can bring some comfort and warmth to your next adventure(s)..
We hope you'll check us out at www.ToeToasters.com , and check out (and like) our FB page https://www.facebook.com/ToeToasterSports.
We would love to hear from you with what you like, and don't like, about the web site - what you find working, what could be better, what looks good and what doesn't. Thank you ALL again!
Sincerely,
Eric & Lisa Aanonsen
Founders, Toe Toaster Sports, LLC
970-379-9946